Glossier

Glossier is a beauty brand founded in 2014 in New York, and has drawn attention for its consumer-oriented approach. Emphasizing natural beauty, the brand introduced skincare and makeup products. Glossier has established itself as an innovative model for modern beauty brands, building a beauty community through communication with customers, and not just selling products. The logo was designed by the brand name Glossier with emphasis on G. In order to give it a luxurious and dynamic feel, it planned a logo that looks like it was drawn in one go based on cursive writing. The brand actively used fonts with natural curves. With flowing curves and sharp edges, the fonts convey luxury and sophistication, and they are perfect for logos that visually express the identity and beauty of a brand.