Steaz

Steaz is an organic beverage brand known for producing green tea-based drinks. Believing that healthy choices should be easy and enjoyable for anyone to enjoy, the brand is introducing a variety of drinks using organic tea leaves, natural flavors, and selected ingredients. Through this project, we intend to redesign the brand that can captivate Friends & Rooms' main customer target audience, those in their 20s to 40s. The modern and simple design of the brand was re-designed to provide a visual view of what fruit each drink was, by actively utilizing illustrations with various and colorful colours. The illustrations used can have a visual effect that looks like farmers making their own drinks.