Flying Board

Located in Toronto's Queen West region, the skateboarding shop brand wanted a brand image and identity that customers could easily accept to accommodate a diverse customer base offline, moving away from the past of existing online activities. The brand wanted to build a brand to grow into a passionate and energetic brand by fusing the long history of existing skateboard brands with rapidly changing images in line with trends. In addition, it will provide an opportunity to experience a space of communication that evokes empathy not only for those who have affection for skateboards, but also for those who are new to skateboarding.