Yammy Cooking Secrets

Intro

The project planned a brand of meal kits for people who want to cook by themselves or improve their dietary habits correctly. Moreover, it can help people who are afraid of cooking. With the active use of colourful and eye-catching illustrations, customers can see meal kits that they can taste with their eyes first before users eat them. The theme of the meal kit was chosen as the easiest dishes for people to encounter and cook often. The meal kit consists of four versions: ramen, pasta, sandwiches, and tteokbokki. Each version contains a booklet with five different recipes, sauce packs, and extra special sauce packs for added flavour.

Deliverables:

Logo Design

Branding

Product Design

Brand Strategy

Year

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2025

Program

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Illustrator • InDesign

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